Website Growth & Platform Engineer

Your mission

We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.

The Website Growth & Platform Engineer will own the end-to-end website, conversion layer, and web platform infrastructure, ensuring that:

• High-intent demand is properly captured and converted
• The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions
• The platform is fast, scalable, and technically sound, not just managed, but continuously engineered
• Internal teams ship faster, with fewer manual steps and less friction

This role goes beyond website management. It is a conversion engineering role and platform ownership role at the core of our growth system. You will be hands-on in the code, in the data, and in the strategy.

This is a hands-on engineering role. You will build, not brief. If you rely on developers to ship, this role is not for you.

In this role you will

1. Own the Website as a Revenue Conversion Engine

• Own performance across: traffic to lead to pipeline conversion, direct and organic channels
• Continuously improve conversion rates, user journeys, and page performance
• Ensure the website is fast, technically sound, and structured for conversion, not just information
• Lead CMS migrations, re-platforming initiatives, and large-scale website refactors when needed
• Establish best practices around performance, reliability, accessibility, and maintainability

2. Build & Optimise SMB PLG Conversion Flows

• Own the website layer of the PLG motion for small SMBs
• Partner with Product Marketing and Product to define value proposition and conversion flows
• Design and build the landing to signup to activation journeys, including self-serve onboarding entry points
• Continuously improve signup conversion, activation rates, and funnel drop-off points

3. Enable ABM & Mid-Market / Enterprise Conversion

• Build and manage advanced website experiences for ABM: personalised landing pages, account-specific experiences, and dynamic content based on industry, segment, and campaign
• Support Demand Gen and Sales in target account engagement and campaign-specific conversion flows
• Ensure the website supports higher-complexity, longer buying journeys

4. Drive End-to-End Conversion Optimisation (CRO)

• Own CRO strategy and execution across landing pages, core website pages, forms, and conversion paths
• Run structured experiments: A/B tests, messaging variations, UX/UI changes, funnel optimisations
• Work closely with the Digital Lead (traffic and campaigns), PMM (messaging), and Brand (creative)

5. Own Website Infrastructure & Technical Execution</