Demand Generation Manager – DACH

Your mission

We’re building Europe’s leading workplace intelligence platform. Fresh off our $23M Series B, we’re scaling fast, and you’ll be joining at a truly exciting stage of our journey.

We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.

The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region.

This role is responsible for:

• Driving pipeline and revenue growth in DACH.
• Leading all regional demand initiatives (ABM, field, campaigns).
• Acting as the central orchestrator of GTM efforts in the region.

This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership.

In this role you will

1. Own Regional Pipeline & ARR Targets

• Own pipeline generation targets for DACH (in close alignment with Sales)
• Be accountable for: Pipeline volume and quality & contribution to ARR.
• Translate global strategy into a clear regional plan.

2. Lead Regional GTM Strategy & Execution

• Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
• Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.

3. Act as the GTM Orchestrator for DACH

• Work as one team with: Regional Sales & BDRs.
• Align on: Target accounts, campaign priorities & pipeline gaps.

4. Execute Hands-On Across Channels

• Plan and run events (from concept to execution).
• Build and launch campaigns.
• Write campaign messaging and landing page content.
• Set up and manage campaign assets (with support where needed).
• From strategy to execution - you are expected to operate end-to-end.

5. Drive ABM & Upmarket Motion

• Partner with Sales and BDRs on: Target account selection & account-level strategies.
• Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.

6. Measure & Optimize Performance

• Track: Pipeline generated, conversion rates & campaign ROI.
• Continuously optimize: Channel mix, messaging & execution.
• Partner with GTM Ops to ensure: Clean tracking & clear attribution.

What you need to be successful

• 5–8+ years in B2B SaaS demand generation / growth roles
• Native or fluent German + strong English
• Deep understanding of the DACH market
• Strong experience in: Field marketing (events), ABM & campaign execution.
• Experience working closely with sales teams.
• High ownership (thinks like a GM of the region).
• Strong executor (able to get things done independently)

What’s in it for you?

• Generous annual leave: Unlimited PTO
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.
• Co-working allowance: Budget to work from co-working spaces if there are no deskbird hubs close by.
• Hub visit: Yearly sponsored trip to one of our hubs.