Summary
Channel Manager at Unframe, an AI-first startup helping enterprises deploy LLM applications. Responsible for building and scaling the partner ecosystem, driving revenue through strategic partnerships (VARs, GSIs, MSPs), and enabling partners. Requires 5+ years in channel sales/partnerships with a proven track record in B2B SaaS.
- Location
- Amsterdam
- Type
- full-time
- Level
- Mid-Level
- Work mode
- remote
Channel Manager at Unframe
Location: EMEA, Remote
About Unframe
Unframe is an AI-first startup helping the world’s largest enterprises bring LLM-powered applications to life in days - not months. We combine the speed of a product company with the flexibility of a consultancy, helping customers move from idea to deployed AI systems faster than anyone else in the market.
Backed by Bessemer, Craft, and TLV Partners with $50M in Series A funding, we’re building a fast-growing, revenue-generating company working with Fortune 500 customers globally
Role Purpose:
The Channel Manager will build, enable, and scale Unframe’s partner ecosystem. This role is responsible for developing strategic partnerships (VARs, GSIs, MSPs and technology partners), driving sourced and influenced revenue, and ensuring partners are effectively enabled to position and sell Unframe solutions.
You’ll work cross-functionally with Sales, Marketing, Product, and Customer Success to create a repeatable, scalable partner motion.
About the role:
Partner Strategy & Recruitment
- Develop and execute Unframe’s channel strategy aligned to revenue goals
- Identify, recruit, and onboard high-value channel partners
- Build joint business plans with key partners
- Establish clear partner segmentation and coverage models
Enablement & Activation
- Create and deliver partner enablement programs (sales training, technical onboarding, certifications)
- Equip partners with positioning, messaging, and competitive differentiation
- Support partners in pipeline generation and deal execution
- Drive joint marketing campaigns and co-selling initiatives
Revenue & Performance Management
- Own partner-sourced and partner-influenced revenue targets
- Forecast channel pipeline and performance metrics
- Establish KPIs and reporting dashboards
- Ensure alignment between direct sales and channel teams
Cross-Functional Collaboration
- Work closely with Sales to ensure clean rules of engagement
- Partner with Marketing on demand generation programs
- Provide product feedback based on partner/customer insights
- Collaborate with Customer Success on joint account expansion strategies
Core Skills:
- 5+ years in channel sales, partnerships, or ecosystem development (B2B SaaS or AI preferred)
- Proven track record of building and scaling partner revenue
- Experience working with VARs, GSIs, MSPs, or cloud providers
- Strong understanding of enterprise sales cycles
- Excellent relationship-building and negotiation skills
Nice-to-Have Skills:
- Experience in AI, data, or enterprise technology
- Familiarity and success selling and recruiting into VAR ecosystems
- Experience in early-stage or high-growth startups
Why Join Unframe?
- Work at the forefront of enterprise AI adoption
- Build and shape the partner ecosystem from the ground up
- High ownership and visibility
- Competitive compensation + performance incentives
Ready to Build the Future? If this opportunity excites you, apply now!
Channel Manager- EMEA
Unframe · Amsterdam