Senior Product Manager (m|w|d) Catalog Content

Millions of people use idealo to make confident purchase decisions every day. To do that, they rely on product images, specifications, test reports, and editorial content that is accurate, helpful, and trustworthy.

In this role, you'll shape how that content comes together — from AI-generated content at scale to expert-created content where it matters most. You'll define where automation delivers good content at sound unit economics, and where human expertise is worth the investment because it genuinely changes a user's confidence in their decision.

When a category page finally has the content it needs to convert, or when an AI-generated product description performs as well as an expert-written one at a fraction of the cost, you'll see the direct impact of your work.

About your new role

• Define the roadmap for idealo's catalog content — product images, data sheets, product and category texts, test reports, FAQs, pros & cons, and category glossaries.

• Build and evolve the CMS and tooling that our Content and Editorial teams use to create and maintain expert content at scale.

• Define and evolve the AI content pipeline, from generation to quality checks, in close collaboration with Data/AI Engineering.

• Decide where expert content creates the most value for users and where AI-driven content is the right tool for good unit economics, and translate that into clear prioritization.

• Discover, validate, and develop new content formats and features through product opportunity assessments, experimentation, and business case assessments.

• Ensure content strategy supports SEO performance and is well-integrated into a genuinely helpful onsite experience.

• Own the approach to translation and localization of content across idealo's international markets, balancing quality, speed, and cost.