Senior Marketing Manager

Do you want to work at the intersection of cutting-edge technology and workplace safety, ensuring every employee returns home safely every day? Are you excited by the challenge of helping industrial companies deploy, adopt, and scale AI-powered safety solutions in complex real-world environments? Join Buddywise!

About Buddywise

Buddywise is a leading AI-native workplace safety system that helps industrial companies prevent workplace accidents. Built on real-time video analytics, we enable HSE teams to detect, prioritize, and resolve safety risks through AI-powered insights and actions. Our customers operate in complex industrial environments where safety, operational reliability, and adoption matter more than software features alone. We're a small, fast-moving team working at the intersection of AI and workplace safety. If you thrive in a high-ownership environment and want to help industrial companies create safer workplaces, Buddywise is the place for you.

The Role

As our Senior Marketing Manager, you will own, build and execute Buddywise's marketing strategy across Europe (primary focus) and North America (secondary focus). You will work closely with Sales, Product, Customer Success and leadership while directly influencing how Buddywise is positioned, discovered, and adopted by enterprise customers across industrial sectors. Your goal is to build a scalable marketing engine that generates pipeline, supports revenue growth, strengthens our market position, and helps establish Buddywise as a category leader within industrial AI and workplace safety.

What You’ll Do

• Own and execute Buddywise's marketing strategy across account-based marketing, demand generation, content, events, and thought leadership initiatives.

• Build and run account-based marketing (ABM) programmes targeting enterprise organisations across manufacturing, logistics, forestry, construction, and other industrial sectors.

• Partner closely with Sales and leadership to generate pipeline, support strategic target accounts, and strengthen Buddywise's market position.

• Develop messaging, content, campaigns, and founder-led marketing initiatives that resonate with safety leaders, operational stakeholders, and executive decision makers.

• Measure marketing performance, analyse funnel effectiveness, and continuously improve how Buddywise generates awareness, engagement, and qualified opportunities.

• Help build and scale Buddywise's marketing function, including processes, tooling, content, events, and ways of working as the company grows.

What Success Looks Like

Success in this role is measured by pipeline generation, market engagement, commercial impact, and the quality of the marketing engine we build.

• Sales trusts marketing because campaigns consistently generate relevant engagement, conversations, and qualified opportunities.

• Target accounts actively engage with Buddywise through content, events, thought leadership, and account-based marketing initiatives.

• Marketing campaigns programmes contribute measurable pipeline and help accelerate revenue growth across key markets.

• Buddywise continues to strengthen its position as a trusted leader within industrial AI, workplace safety, and operational excellence.

• Marketing insights, customer feedback, and campaign learnings are captured and used to continuously improve how Buddywise goes to market.

What We're Looking For

Must haves

• 5 + years experience in B2B SaaS marketing, demand generation, growth marketing, field marketing, enterprise marketing, or a similar commercial marketing role.

• Strong understanding of enterprise marketing motions, including account-based marketing, SEO/AEO, demand generation, pipeline creation, and sales alignment.

• Ability to develop and execute campaigns that drive awareness, engagement, and qualified opportunities across complex buying groups.

• Strong organisational and project management skills, with the ability to manage multiple initiatives and priorities simultaneously.

• Experience operating effectively in startup or scale-up environments where resources are limited and priorities move quickly.

• Excellent written and verbal communication skills.

• Experience building the first dedicated marketing function in a greenfield environment, defining strategy, setting up core demand generation motions, and establishing scalable marketing foundations.

• Ability to coordinate and influence cross-functional teams to achieve commercial outcomes.

• Excellent written and spoken English

Bonus Skills

• Experience marketing to industrial, manufacturing, logistics, construction, supply chain, operational technology, or safety-focused audiences.

• Familiarity with modern marketing and sales technology platforms including CRM, automation, prospecting, and analytics tools.

• Professional working proficiency in one or more European languages is a plus.

Who Will Thrive Here

You'll likely enjoy and succeed in this role if you:

• Take ownership naturally and don't wait for someone else to tell you what to do or how to solve the problem.

• Care deeply about business outcomes and are willing to go the extra mile to help the company grow.

• Follow through on commitments and take pride in seeing things through to completion.

• Learn quickly and enjoy becoming an expert in new products, industries, and customer challenges.

• Enjoy combining strategic thinking with hands-on execution.

• Are humble and comfortable rolling up your sleeves and doing whatever is needed to move the business forward.

This role is based in Berlin and involves regular collaboration with a variety of stakeholders and cross-functional teams.

What You'll Get

• High ownership, high impact role in a purpose-driven, high-growth startup.

• Opportunity to shape the Marketing function from the ground up.

• Berlin based hybrid setup with flexibility for focus work.

• A committed team environment where your growth is a priority.

• The chance to directly influence industrial safety and help employees go home safely every day.

Don't meet every single requirement?

Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every single qualification. At Buddywise, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Join us and be a part of reshaping industrial safety!

Join us and be a part of reshaping industrial safety with Buddywise!