- Location
- Berlin
- Type
- full-time
- Level
- Mid-Level
Join Plato as an early Sales Development Representative in Berlin, bringing modern AI to wholesale distribution. You will own the prospecting pipeline end-to-end, engage directly with decision-makers, and learn rigorous outbound sales. Requires excellent communication in German and English, resilience, and a drive to build from scratch.
Your responsibilities
There's a reason so many founders and investors point back to their early sales days as the training ground that shaped them. At Plato, this role is exactly that: a real crash course in outbound, cold outreach, discovery calls, and pipeline that has to hold up, not just look good on paper. You'll get honest feedback, direct coaching, and a team that expects you to keep getting better, fast.
You'll also be one of the first sales hires at a company going after something most of the tech world has largely ignored: bringing modern AI into wholesale distribution, an industry that's overdue for it. That means fewer layers between you and the customer, and a lot more direct exposure to what actually works - earlier than you'd get at a more established company.
If you're looking for a narrowly scoped role with a fixed playbook, this isn't it. If you want to learn sales properly, take on real ownership early, and grow with a company that's still being built - let's talk.
What you'll actually do:
Own our prospecting pipeline end-to-end: from first outreach to closing new leads - via phone, email, and social media, talking directly to decision-makers across the wholesale industry.
Test new ways to generate both outbound and inbound leads, and cut what doesn't work.
Become the go-to expert on our product, the wholesale market, and our customers - and use that to actually convince leads, not just recite a generic pitch.
Independently research potential B2B customers and build sales materials and presentations that land.
Write and refine call scripts and communication templates, and share what you learn through internal trainings and workshops with the team.
Work AI-native: actively look for ways to use AI tools to move faster, experiment with new approaches, and share what works - that's core to how we operate at Plato.
Your qualifications
We care less about ticking boxes on a skills list and more about how you think: are you someone who finds a way forward when something's unclear, and brings real drive to make it happen? The rest - tools, tactics, specific sales techniques - you'll learn here. Still, a few things that tend to help:
You're motivated to build something from scratch and enjoy getting your hands dirty.
Your written and verbal communication in German and English is excellent.
You genuinely enjoy talking to customers, can convince people, and are reliable enough that customers trust you.
You have some initial experience in SaaS sales, are tech-savvy and/or interested in the industrial/wholesale sector.
You're goal-oriented, resilient, and bring a positive attitude to challenges.
Why us?
- Your own pipeline from day one. Real leads, real decision-makers, no months of shadowing.
- The skill that pays off everywhere. Selling is what founders and leaders rely on every day.
- Top-of-market compensation, plus meaningful equity.
- Close to the founders at a fast-growing AI startup backed by Atomico and Cherry Ventures ($14.5M seed).
- Great team, great perks. Weekly team lunches, dinner on us when we work late, a sports membership and regular team events.
More at platoapp
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Business Development Representative - German speaking
platoapp · Berlin