About HOLY

HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.

Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.

From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.

We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

]]> About the Position At HOLY, everything starts with the product. Great taste is what sets us apart, paired with high-quality ingredients, low calories, and real functionality.

As a Product Developer, you own the development of our drink portfolio end to end, from flavor briefing and sampling to final approval, documentation, and production readiness. You turn ideas into technically solid, market-ready SKUs. You work closely with suppliers, especially flavor houses, and teams across Design, Supply Chain, and Brand to make sure every product delivers on taste, quality, compliance, and speed. Your job is to bring new products to market that meet our bar for taste, quality, and scalability.

Responsibilities:

Ingredient & Formula Ownership:
Advise on ingredient selection, validate technical feasibility, and define accurate ingredient declarations for packaging and the website. Serve as the go-to expert for formulation questions, ensuring decisions support taste, functionality, and scalability.
End-to-End Product Development & Launch Execution:
Own the full operational development of powders and syrups from flavor briefing through samples, approvals, and production handover. Coordinate with flavour houses, contract manufacturers, and internal teams to keep campaign, seasonal, and limited-edition products on track.
Compliance & Product Documentation:
Finalize product documents (spec sheets, nutrition info, claims, labeling) in collaboration with flavor houses and contract manufacturers. Run regulatory checks to ensure all product information is accurate, compliant, and launch-ready.
Sensorics, Quality & Product Improvement:
Plan and execute tastings internally and with external partners, capture structured feedback, and translate findings into actionable next steps for product optimization. Maintain a high bar across taste, consistency, and technical detail.
Production Readiness, Asset Coordination & Master Data:
Coordinate final product inputs for print assets (tubs, sachets, barcodes), align specifications with all stakeholders, and hand over production-ready orders to Supply Chain. Prepare compliance inputs (labeling, claims, nutritional info) in close collaboration with the Quality Manager and external lawyers.

]]> About You

Language Proficiency: German and English.

Location: Berlin-based or willing to relocate.

Product development expertise: Hands-on experience developing food or beverage products, with the ability to translate ideas into stable, scalable, launch-ready formulations.

Strong ingredient and formulation knowledge: Confidence working with ingredients and flavor systems, plus ideally basic food chemistry, to assess technical feasibility with a strong eye for detail.

Compliance and labeling accuracy: Familiarity with ingredient declarations, nutrition data, and claims requirements, and a high level of precision when product information needs to be legally and operationally correct.

Sharp sensory judgment: Strong taste intuition paired with a structured approach to sensory evaluation, turning qualitative feedback into concrete product improvements.

Cross-functional communicator: Proactive collaboration with suppliers and stakeholders across Design, Supply Chain, Marketing, and Brand, making technical topics clear and actionable for non-technical teams.

Ownership mindset: A track record of spotting issues early, pushing topics through independently, and holding a high bar for product quality, speed, and execution.

]]> Our Offering In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

]]> The Process As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

Intro Call: A 30-minute screening with Eric, our Talent Acquisition Manager. You’ll talk about HOLY, the role, your experience, and whether our expectations align.
Hiring Manager Interview: You’ll meet Antonia, our Senior Product Manager, to go deeper on your background and ambitions.
Case Study & On-Site Interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a follow-up meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
Reference Calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
Founders Interview: As a strong cultural fit is important to us, you will have a final meeting with Fredi, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
Job Offer and Decision: If everything goes well, you will receive an offer and we are ready to embark on this journey together with you!

Typically this process should take around 2 weeks.

]]> Any questions or concerns? jobs@holy.com.]]>

Product Developer (m/f/d)