CRM Lead (m/f/d)

Intro

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavour, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it's about sustainable wellbeing.

For our CRM team we are looking for a CRM Lead (m/f/d), who owns the customer lifecycle marketing at Every. You define the strategy, lead the team, and ship the work that turns first-time customers into long-term subscribers across all our markets. You have a passion for storytelling and marketing, and know how to combine creativity, customer insights, and data to create lifecycle experiences that drive engagement, retention, and long-term customer value. A senior, hands-on leadership role with direct founder access and a clear mandate to build.

Your responsibilities

• Lifecycle marketing strategy end-to-end: onboarding, consumption activation, reorder cadence, churn prevention, win-back, loyalty.
• The CRM system: segmentation, flow architecture, A/B testing, multi-channel execution across email, SMS, WhatsApp, and physical mail.
• AI in execution: predictive models for timing, channel, and content; smart segmentation; AI-assisted design, copy, and translation. You treat AI as craft, not slideware.
• The team: two Senior CRM Managers and a CRM Intern. You set the bar, run the rhythm, develop their careers.
• Commercial accountability: retention and LTV translated into clear P&L impact.

What you bring

• 7–10 years in CRM, lifecycle, or retention marketing, with 3+ years leading a team. Lifecycle has been your specialty.
• You've operated through a real scale-up phase at a digital (app) or physical consumer business. You know what breaks at €30M and again at €70M+, because you've been there.
• Deep Klaviyo fluency (or comparable enterprise ESP). Subscription stack experience is a plus.
• You read cohort curves, LTV charts, and churn-reason tables without help, and turn what you see into a sequenced roadmap.
• You have a strong sense for storytelling and brand-driven marketing, and know how to turn lifecycle moments into cohesive, emotionally resonant customer journeys.
• You've shipped AI in production CRM. Predictive models, generative content, automated translation pipelines.
• You think in systems, not campaigns and build operating rhythms.
• You give your team credit publicly and absorb blame privately.
• Fluent English. German a meaningful plus.
• Berlin-based

What we offer

• A high level of ownership in your role from day one

• A hybrid working model with a beautiful office in Kreuzberg

• Free lunches at the office

• 30% employee discount on Every products

• Subsidised Deutschlandticket and Urban Sports Club membership

• 30 days of annual leave

Next steps

Send us your CV and a short note covering:

1. The single most leveraged lifecycle initiative you've shipped, and what it delivered in CM2, LTV, or retention terms.
2. A retention or churn-save problem you solved that someone else had given up on.
3. Why this role, why now, why every.

Don't tick every box? That's okay – we still encourage you to apply. Just send us your application and we'll get back to you as soon as possible.

We look forward to hearing from you!