Social Media & Content Marketing Specialist (m/w/d)

BESTSECRET is looking for a Social Media & Content Marketing Specialist to join our Brand Department on a permanent basis. You will be responsible for creating and executing first-class social media and editorial content while collaborating closely with the wider Marketing team and key stakeholders. Additionally, you must be willing to work in a fast-paced international environment, and you will report directly to the Senior Lead of Social Media & Content Marketing. Responsibilities: • Own and execute BESTSECRET’s social media strategy across Instagram (lead channel), Facebook, and TikTok, including campaign planning, publishing, and performance optimisation. • Grow brand awareness, engagement, and international audiences through data-driven content, community management, and KPI-focused reporting. • Create and manage premium social media content, leveraging trends and insights to develop engaging concepts, copy, stories, and editorial campaigns. • Guide influencer marketing activities from briefing and campaign execution through performance analysis and optimisation. • Partner with Performance Marketing, agencies, and cross-functional teams to amplify high performing content, deliver integrated campaigns, and support key brand initiatives. Must-Haves: • Bachelor’s degree in Marketing, Advertising, or a related field. • 5+ years of social media, content, or digital marketing experience, ideally within fashion, lifestyle, e-commerce, or premium consumer brands. • Proven expertise in social media ownership, influencer marketing, and paid social/performance marketing across Instagram, Facebook, and TikTok. • Strong understanding of content performance, analytics, social listening, and reporting tools (e.g., Power BI); experience with Emplifi is a plus. • Excellent English communication and copywriting skills, with a collaborative mindset; German or additional European languages are a plus. We offer: • Opportunity to work on a creative and international team. • Responsibility to own a project and work together on a team of marketing lovers. • A very driven team culture, always open to new challenges and improvements. • The ability to create inspiring content reaching thousands of people. • A competitive salary. • Employee benefits in terms of shopping discounts. • Permanent employment with long-term growth and development opportunities. #LI-AA1 #LI-Berlin #LI-Munich