Join the ride!In short You run our weekly campaigns and use Braze, data, and AI to make them highly personalized.]]>
Deine Verantwortung
Campaign Excellence: You own the end-to-end execution of our ad-hoc communication, including weekly newsletters and seasonal promotions across Email, Push, and In-App.
Technical Ownership: You act as a power user for Braze, leveraging Liquid logic and maximizing the potential of new channels like Braze Content Cards.
AI & Personalization: You implement AI-driven workflows to automate and scale user personalization, moving us from manual segment-building to automated, individual relevance.
Scaling Experimentation: You design and run systematic A/B and multivariate tests to optimize user engagement and drive CLV.
Transactional System Management: You are responsible for the technical maintenance and monitoring of our transactional systems to ensure critical user communication is reliable and optimized.
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Dein Profil
Experience: You bring 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment
Technical Skills: You have a working knowledge of SQL for data extraction and segmentation. You have a solid understanding of HTML/CSS and Liquid logic.
AI-Affinity: You have a proven interest in AI tools and know how to integrate them into marketing workflows to increase personalization efficiency.
Data Mindset: You love data and testing. You don’t just "send" campaigns; you analyze, iterate, and optimize based on clear KPIs.
Communication: You are fluent in English (German is a strong plus).
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Benefits
Mobility: Choose between monthly MILES credits or the Deutschlandticket.
Fitness: Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
Discounts: Access 1,500+ providers for discounts on sneakers, theater visits, and more.
Home Office: Enjoy the flexibility of working from our office in Berlin and from home.
Retirement: Secure your financial future with our attractive pension plan.
Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
Social Impact: We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity
