Senior Growth Product Manager (d/f/m)

As a Senior Growth Product Manager for our PRO offering, you take ownership of the end-to-end subscription funnel and drive sustainable growth. You focus on optimizing conversion, retention, and clearly communicating value to our professional sellers. By combining data, experimentation, and AI-driven approaches, you continuously improve user experience and business impact. This is a hybrid role, our office is in Berlin-Charlottenburg. You report to the Head of Product PRO. Who You Are: You have proven experience in Growth Product Management, ideally with subscription models or B2B/SMB funnels. You take a data-driven, experiment-first approach and base decisions on evidence rather than intuition. You actively use AI as part of your workflow. From idea to prototype to engineering ready AI is part of every step. You collaborate effectively across teams, share knowledge, and contribute to a strong feedback culture. You communicate clearly in German and English and can translate complex insights into actionable recommendations. Qualifications & SkillsTechnical Proficiency: Strong experience with tools like Looker and Braze (or similar engagement platforms). Claude Code will be available as Gemini and ChatGPT. AI Native: A strong plus if you use AI for data crunching or "vibe coding" (e.g., using AI tools to quickly modify banners or copy yourself to speed up testing). You have a proven track record working with Claude Code, Gemini and ChatGPT. Analytical Power: Ability to write SQL or use sophisticated self-serve BI tools to uncover deep user insights. Communication: Excellent oral and written in German and English. You can communicate complex results clearly to both technical teams and business stakeholders. You have created user-facing copy for websites and sales-funnels before and can give constructive on point feedback and alternatives if drafts are not matching your expectations. Own and optimize the end-to-end subscription funnel for PRO, identifying bottlenecks and scaling successful conversion drivers. Design and execute high-impact experiments, building and prioritizing a strong hypothesis backlog based on data and insights. Drive systematic learning by documenting experiment outcomes, maintaining a hypotheses backlog, and building long-term knowledge on user behavior. Apply lean validation methods (e.g. fake door tests, rapid prototyping with AI) to quickly test and validate ideas. Analyze data using self-serve tools (e.g. Looker) and AI to generate insights and inform product decisions. Collaborate closely with Customer Engagement, Marketing, Sales, and other PRO teams to deliver the best user experience. At Kleinanzeigen, we care about our people — their wellbeing, growth, and life beyond work. Our benefits are designed to support you holistically, giving you flexibility and opportunities to thrive. ✨ Flexibility Flexible working time (hybrid) 20 days “work from anywhere” Paid additional parental leave for both parents Extra paid days off for special occasions (e.g. your wedding or a move) ❤️🩹 Wellbeing & Support Confidential support & coaching for you and your loved ones Annual company sports events Pension and life insurance 📚 Growth & Development Personal development budget Learning opportunities to grow your skills and career 🛍️ Perks & Everyday benefits Corporate benefits and exclusive discounts An attractive referral program Transportation allowance Free shipping on Kleinanzeigen Direktkauf Kleinanzeigen is an equal opportunity employer that values diversity and inclusion. We welcome people of all backgrounds, races, religions, colours, national origins, gender identities, sexual orientation, ages, marital status, or disability. If this role sparks your interest but you’re not sure you meet every single requirement, we’d still love to hear from you anyway.