About HOLY

HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience — for your body & the environment.
Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand — and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €180M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

About the Position

HOLY's Field Force is our boots on the ground — executing every day in stores across the country. As we continue to scale our retail presence, the quality of our field execution becomes a key driver.

As our (Sr.) Commercial Analyst, you are the analytical backbone of Field Sales. You sit at the intersection of data and action — transforming complex datasets into clear priorities, sharp recommendations, and measurable impact for our Raptors, RVLs, and commercial leadership.

This is not a reporting role. It's a role for someone who gets restless when data just sits there. You ask "so what?" before anyone has to — and you make sure the answer turns into something the Field Force can actually act on.

Responsibilities

Field Force Performance Management:
Own the reporting and analysis of all Field Force KPIs — including distribution, visit effectiveness, display sales, execution quality, and productivity. Identify performance gaps and opportunities to improve in-field execution continuously.
Opportunity Identification & Prioritization:
Analyze store, account, regional, and rep-level data to surface the biggest growth opportunities. Translate findings into clear, prioritized action plans for Raptors, RVLs, and leadership — focused on the few things that drive the most impact.
Route-to-Market & Resource Optimization:
Support the optimization of visit frequencies, regional coverage, strike activities, and resource allocation to maximize ROI across the Field Force organization.
Automation & Reporting Infrastructure:
Hands-on work with SQL, a solid understanding of data structures (including building and maintaining tables in the Data Warehouse), dashboard tools (Metabase, Looker Studio), and a default AI-first approach to accelerate development. The goal: systems that work without constant intervention.

About You

Commercial Acumen: You understand how distribution, visibility, availability, and execution drive retail sales. You connect field activities to business outcomes.
Analytical Excellence: Strong in Excel/Google Sheets, SQL, and BI tools (Metabase, Looker Studio, or similar). You can take a complex dataset and turn it into a simple, actionable business recommendation. AI-first by default.
Action-Oriented: Your analysis always answers two questions: So what? and What do we do next? Reporting for the sake of reporting doesn't interest you.
80/20 Thinker: You identify the few opportunities that generate the majority of commercial impact — and you help the organization focus accordingly.
Builder Mentality: You enjoy creating infrastructure and systems in a fast-scaling environment, while staying close to the operational detail and the people using your output.
Strong Communicator: You translate analytical complexity into clear, confident recommendations for both technical and non-technical stakeholders.
Language & tools: Fluent in German and English; comfortable working with Metabase, Looker Studio, SQL, Notion, and Slack.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.

Hiring Manager interview with Ben: We will dive a bit deeper into your experience and details of the role.

Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.

Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.

Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.

Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typically his process should take around 2 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to jobs@holy.com.

(Sr.) Commercial Analyst (m/f/d)

Summary