Demand Generation Manager

About Dash0

Join Dash0 and help us define the future of observability. We are OpenTelemetry-native, building a delightful, simple, and AI-centric platform that eliminates vendor lock-in and meaningless toil. Shape a product that developers love—all with transparent pricing and cost-control built in.

The Opportunity

We're looking for a Demand Generation Manager to own our paid acquisition channels end-to-end — from strategy and budget allocation to execution, optimization, and reporting.

You'll be the connective tissue between our agency partner, our internal marketing team, and our revenue goals. This isn't a "set it and forget it" paid media role — you'll manage a meaningful budget, optimize conversion across the full funnel, and own analytics that tell us where to invest next. If you want to own a number and have the autonomy to figure out how to hit it, this is the role.

What You'll Do

• Own Dash0's demand generation strategy across paid channels (LinkedIn, Google Ads, Reddit and emerging channels relevant to technical audiences), setting targets and managing budget allocation

• Manage and hold our paid marketing agency accountable — reviewing performance, challenging recommendations, and ensuring alignment with pipeline goals

• Plan, execute, and optimize multi-channel campaigns that drive qualified pipeline for both inbound and outbound GTM motions

• Initiate and optimize landing pages, CTAs, and conversion flows to maximize lead quality and conversion rates across the funnel

• Own demand gen reporting and analytics — CAC, CPL, channel ROI, pipeline contribution — and translate data into clear recommendations for budget reallocation

• Forecast and manage the paid marketing budget, tracking spend efficiency and surfacing trade-offs to leadership

• Collaborate closely with Revenue Marketing, Product Marketing, and Sales to ensure campaigns align with target segments, messaging, and sales priorities

• Continuously experiment — A/B test ad creative, audiences, bidding strategies, and landing page variations to improve performance over time

What You Bring

• 3–5 years of experience in demand generation or paid marketing in B2B SaaS, ideally selling to technical buyers (developers, platform engineers, DevOps)

• Hands-on experience managing paid campaigns across LinkedIn Ads and Google Ads, including budget ownership

• Experience managing an external agency relationship — you know how to brief, challenge, and get the best work out of a partner

• Strong analytical skills — you're comfortable building reports, calculating CAC/LTV, and making data-driven budget decisions

• Experience with landing page optimization and conversion rate experimentation (A/B testing tools, CRO fundamentals)

• Familiarity with marketing automation and CRM platforms (HubSpot experience is a strong plus)

• Excellent communication skills in English; comfortable working autonomously in a remote-first, distributed team

Nice to Have

• Experience marketing to developers, SREs, or infrastructure/platform engineering personas

• Familiarity with the observability or cloud-native ecosystem (OpenTelemetry, Kubernetes, monitoring tools)

• Experience with BI or analytics tools (e.g., Hex, Looker, or similar) for self-serve reporting

• Experience in a high-growth, venture-backed startup environment

Why Dash0

This is a unique opportunity to help build a generational company. Dash0 is backed by top-tier investors including Balderton Capital, Accel and Cherry Ventures and led by a founding team with decades of experience in observability. We're in the middle of a massive growth phase after our Series B — and we're just getting started.

If you're looking for a place where a great product meets great people, where momentum is real and your impact is visible from day one — this is it.

What we offer:

• Competitive salary & meaningful equity participation — you'll own part of what you're building

• Flexible, remote-first work environment with offices in New York, Amsterdam, and Munich

• €60/month phone & internet allowance

• Location-specific benefits

• Collaborative, fast-moving team culture with a builder mindset

• Clear path for career growth and development

• Direct access to founders and leadership