Company

Founded in Berlin, autarc is a ~40 person start-up who were part of Y Combinator's S24 batch in San Francisco. Our team consists of people in Sales, Marketing, Tech and Operations, with the Marketing department currently ~2 people, as we continue to grow throughout the year.

Role description

As our first dedicated Performance Marketing Manager, you will build our paid advertising function inhouse and scale it across multiple countries. You will own the entire ad spend from strategy to execution. Working within the Marketing & Growth team and closely with Mariella Gradler, you will grow our spend and lead acquisition well beyond its current level. As it is the first role we hire in this area, we need an allrounder that can ship stuff.

You will:

Own our entire paid spend across Meta, Google and Bing, and scale it from its current level upwards
Drive lead acquisition across multiple markets: Germany, UK, Italy, France, Spain and more
Run campaigns end-to-end: setup, budget allocation, bidding, tracking, reporting and optimisation
Build the SEA function inhouse and move the work from external consulting into a scalable internal setup
Work closely with Mariella Gradler and the wider Marketing & Growth team
Brief our creative team and take in input from the GTM leads of each country
Be measured on hard numbers: CAC, CPL and pipeline contribution sit at the centre of your work

Requirements

3+ years of experience in performance marketing with a clear focus on SEA and paid acquisition
Ideally, you have already scaled a B2B SaaS or AI tool massively
Deep hands-on expertise across Meta, Google and Bing
Highly analytical and data-driven, confident in tracking, attribution and reporting
An allrounder who enjoys building a function from scratch rather than just managing it
Comfortable running multiple markets and languages in parallel
Fluent in English (German is a plus)

What we offer

Freedom to choose your own equipment (within a budget)
26 paid vacation days
An annual team retreat
The choice between Dance or JobRad for mobility
The choice between Classpass or Urban Sports Club for fitness
Regular team events, lunches and activities

Our values

Next steps

If your application is successful, you will participate in the following:

Screening call with Louis (Recruiter)
Culture fit call (video call) with someone from the team
Take home case study
Final on-site interview with Etienne (CEO) and the team

(Senior) Performance Marketing Manager

Summary