Working Student (f/m/d) - Sales Development & Demand Generation (SAP Customer Experience)

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. What you'll build Position title: Working Student (f/m/d) – Sales Development & Demand Generation (SAP Customer Experience) Work Area: Presales Location: Berlin (2 days per week on-site) Expected start date: as soon as possible Duration: 6 months (with a strong preference for an extension thereafter), 20 hours per week In this role, you’ll: Drive outbound demand generation campaigns for our SAP Customer Experience (CX) Partner-Led Territory (PLT) team in the German market Plan and execute multi-channel outreach – Email, LinkedIn and phone, in close collaboration with Sales & Marketing Research and qualify target accounts and decision-makers across Manufacturing, Retail, and Consumer Products industries Prepare pitch decks, customer-facing collateral, and campaign assets Keep CRM data clean & run sequences in Outreach; track and report on campaign performance Take ownership of your own campaigns, test what works, and iterate together with the team What you bring Student (f/m/d) at a university or university of applied sciences Preferred fields of study: Business Administration, Marketing, Sales Management, Communications, Business Informatics or comparable Computer skills / tools: Confident with Microsoft Office (especially PowerPoint and Excel); first exposure to Outreach, LinkedIn Sales Navigator & MS Office is a plus Language skills: Fluent in German (written and verbal – essential for the DACH market) and fluent in English Soft skills: Proactive and self-organized, curious mindset, strong communicator, team player who enjoys picking up the phone and engaging with customers Nice to have: First experience in sales, marketing, SDR/BDR or any customer-facing role Working from the Berlin office is required approx. 2 days per week. Where you belong You’ll join SAP Customer Experience (CX) – our portfolio around commerce, sales, service, marketing and customer data solutions that helps companies build lasting customer relationships. Within SAP CX you’ll sit inside the Partner-Led Territory (PLT) sales team for Germany, winning new customers together with our partner ecosystem. Our mission: grow SAP CX in the German mid-market by combining SAP’s category-leading technology with the hands-on expertise of our partners. Day to day, we run outbound demand generation campaigns, qualify opportunities, host joint events with partners, and collaborate closely with Marketing, Solution Advisory and Partner Management. You’ll work alongside experienced sales professionals, get early exposure to enterprise B2B SaaS, and own campaigns and accounts from day one. It’s not just selling software – it’s about trust, transforming businesses and helping the world run better. Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages. This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers. #Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Successful candidates might be required to undergo a background verification with an external vendor. AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Please note that any violation of these guidelines may result in disqualification from the hiring process. Requisition ID: 455000 | Work Area: Presales | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Part Time | Additional Locations: #LI-Hybrid