Lifecycle and Automation Manager

We're at a pivotal moment for both Tibber and the planet. When joining Tibber, you won’t just help scale a forward-thinking tech company – you’ll contribute to a real shift in how people consume electricity. With millions of smart devices connected to the Tibber platform (like electric vehicles and smart thermostats), we have one of the most unique energy trading portfolios on the market.

We’re looking for a Lifecycle and Automation Manager to join us in making the energy transition happen – maybe that’s you?

Job Mission 🚀

As our Lifecycle and Automation Manager, you’ll be joining our Global Marketing team, reporting to the global Head of CRM, and collaborating closely with stakeholders in Local Marketing, Product and Data teams.

You’ll own our global lifecycle marketing and automation journeys, ensuring we maximise value for our customers, reaching them with relevant communication, on the right channels, at the right time in their customer journey.

What you'll do ✅

• Define and maintain the end-to-end customer lifecycle across onboarding, activation, engagement, retention, up/cross-sell and winback
  

• Own and evolve our lifecycle segmentation model to reflect our growing customer base
  

• Use Braze to build, test and optimise automated journeys that drive feature adoption, retention and CLTV
  

• Own the global onboarding automation setup, from first touchpoint through key activation milestones
  

• Build proactive churn prevention and winback automations using behavioural signals and predictive scores
  

• Run A/B and multivariate tests across lifecycle touchpoints to improve performance and guide decisions
  

• Partner with local markets to align global lifecycle frameworks with local execution
  

• Track and report on lifecycle performance across retention, churn reduction, reactivation and customer value
  

• Improve workflows and output through AI tooling, experimentation and automation

What we're looking for⚡

• Solid experience in lifecycle marketing, CRM, retention, or a similar role in a subscription or recurring-revenue business
  

• Hands-on experience with Braze and building automated customer journeys end-to-end
  

• Strong experimentation skills, with the ability to use data and insights to improve performance
  

• Commercially minded, with a clear understanding of retention, revenue and customer value
  

• Comfortable using AI tools and applying predictive signals in segmentation and automation logic
  

• Fluent in English, our working language. German, Dutch or Swedish is a plus

💆🏻‍♀️💆🏽‍♂️The Tibber Mindset

Tibber is not your typical energy supplier. Our tech helps hundreds of thousands of households lower and shift their energy consumption to more sustainable and affordable hours. We’re here to accelerate the energy transition – not in theory, but in everyday life.

Being on a mission to change an industry, fundamentally also means being prepared for the unexpected. We do what others say can’t be done, try and fail together but never lose sight of our users. We work passionately with sustainability and a circular approach, both with our own products and in the entire ecosystem that is affected by everything we do.

Starting out with two passionate founders in 2016, we're now 300+ people working for Tibber in our offices in Stockholm, Førde, Berlin, Amsterdam, and Oslo. We will continue to grow within our markets, and we are thrilled to be backed by investors like Balderton Capital, Eight Roads Ventures, Founders Fund, Summa, and Schibsted.

Diversity of thought fuels better products, so we welcome applicants of every background, identity and lived experience. Ready to be part of powering the energy transition? Apply below!