Head of Marketing / Marketing Lead

about us

Every 10 minutes, 18 million conversations happen between businesses and consumers around the world.

For decades, the consumer side of those conversations sucked: long queues, robotic menus, repeated explanations, and advice that is often unhelpful. Most people today still cannot simply say what their problem is in natural language when communicating with businesses.

AI changes that. For the first time, companies can have natural conversations with customers at massive scale. Every B2C company - from energy providers to telcos to insurers - will use AI agents to talk to their customers. The number of conversations businesses will handle is going to explode in the coming years.

At telli, we are solving the challenges that come with that shift. Today, leading B2C companies like Sky are already using telli to deploy thousands of voice agents to provide their customers with a new experience. But building a first voice agent is easy, getting it to drive real outcomes for customers and businesses is the hard part. telli helps companies build, deploy, and improve consumer-facing AI voice agents at scale. This will become one of the most important software categories of the next decade, and we intend to win it.

We are a small, AI-pilled team that likes to solve hard problems. Be it engineering, product, or GTM - we build, experiment, and move fast, while heavily leveraging the capabilities of AI models. All of us like to challenge ourselves and take real ownership over what we do, all while still staying humble and keeping a low-ego culture.

Check out our principles to see how we work.

Mission

Own telli's entire marketing engine - strategy, budget, and execution. As the backbone of our marketing you make sure to translate what we are building into a clear marketing strategy that generates demand and delivers pipeline.

What you'll do

• Own the function end-to-end. Full strategic and operational responsibility for marketing and the entire budget

• Positioning, storytelling & content. Be the person who turns a technical product into language the market remembers. Work closely with founders, growth, and product to shape how telli shows up, on the website, in campaigns, in the press, in content that actually converts.

• Own the numbers. Define strategy, priorities, and KPIs across every channel

• Growth playbook. Build a repeatable, AI-automation-first marketing motion. Constantly find and prove new channels. Own the inbound engine across organic and paid.

• GTM. Plan and execute go-to-market for new segments and markets (UK/US expansion ahead).

• Build the team. Operate directly until bottlenecks emerge, then scale through high-quality hiring. Build, lead, and manage the marketing team you'll grow into.
  

What makes you a great fit

• 4+ years in growth or performance marketing, with a real track record of owning the function (managing a meaningful budget), ideally as an early marketing hire who built it, or running marketing at an early-stage company.

• you're data driven and make decisions based on experiments and numbers, not gut feeling

• you can build and lead a team while staying hands-on. High standards on speed, quality, and ownership.

• you have a strong sense for positioning and storytelling, you turn technical products into narratives people remember

• you pick up new concepts, channels, and tools fast and always know what's working in the market

• you use AI and automation aggressively and never do manually what can be automated

• you're a strong communicator in both English and German

• you want to work with smart and friendly people with (self reported) low ego

• you want to work on site 5 days a week in Berlin

• (Bonus) You've built your own business, project, or side hustle before

You may not be a great fit if…

• you only work with detailed instructions and shy away from taking responsibility

• you lack hands on experience running marketing channels yourself

• you're only interested in high level “strategic” work without getting into the execution

• you prefer following best practices over coming up with original approaches

• you prefer working with minimal collaboration

• you prefer working remotely

• you want to work a 9 to 5 job

Perks

• Above-market pay & equity

• Access to any (AI) tool that makes you more productive

• Gym subscription (Urban Sports)

• Free dinner in the office

• Regular off-sites with the team