CRM Lead (f/m/d)

CRM isn’t just about campaigns.
It’s about intent, timing, and relevance and turning that into growth.

At Wunderflats, CRM is becoming a core growth lever for our two-sided marketplace. As CRM Lead, you’ll take full ownership of lifecycle marketing across landlords and tenants — from strategy and journey design to automation, optimisation, and commercial impact.

This is a senior, hands-on role for experienced CRM marketers who want real ownership, not a narrow execution slice.

THE ROLE & YOUR IMPACT

Wunderflats is entering a new growth phase and investing in a modern, flexible CRM setup.

In this role, you’ll define how lifecycle marketing works at scale. Reporting directly to the CMO, you’ll connect user intent with the right message at the right time and establish CRM as a measurable, trusted growth channel across the business.

You own strategy, execution, optimisation, and results.

WHAT YOU'LL WORK ON

• Owning lifecycle strategy across supply (landlords) and demand (tenants)

• Building automated journeys that drive activation, conversion, and retention

• Defining segmentation and lifecycle logic across complex user journeys

• Owning CRM KPIs, reporting, and performance optimisation

• Continuously testing messaging, timing, frequency, and content

Supply (Landlords)

• Activate and nurture leads to first listing

• Reactivate inactive or churned landlords

• Align CRM flows with Sales and activation pipelines

Demand (Tenants)

• Segment users based on intent and behaviour

• Improve visit-to-booking-request conversion

• Re-engage inactive users and drive repeat usage

You’ll work closely with Sales, Product, Paid Media, Content, and Data, leading through expertise and influence.

WHO YOU ARE

You’re a senior CRM or lifecycle marketer who enjoys ownership, complexity, and impact.

You bring:

• Strong hands-on experience in CRM / lifecycle marketing

• Proven ability to own strategy and execution end-to-end

• Experience with complex or two-sided journeys (marketplaces, SaaS, platforms)

• A commercial mindset and comfort being accountable for results

• High autonomy in fast-moving environments

• German and English speaking skills C1-2 

This role is for people who like figuring things out, making them work, and seeing the results.

WHO THIS ROLE IS FOR

This role is for CRM leaders who want to:

• Own lifecycle marketing end-to-end

• Build scalable systems, not one-off campaigns

• Work on complex marketplace journeys

• Turn lifecycle thinking into measurable growth

OUR PITCH

• #empathyculture: Become part of our international team with a scale-up atmosphere, where you as a person really count and your ideas and work make a real impact.
• #worklifeinbalance: Our working hours are flexible and family-friendly. Your main working hours are spent in the office, but you are also welcome to work from home from time to time.
• #personaldevelopment: We support you in your personal & professional development, e.g. through individual training programs, workshops, or participation in trade fairs and conferences.
• #compensationpackage: Receive an attractive compensation package and a company pension plan with a 20% employer contribution.
• #wunderoffice: Work from our brand new office in Berlin (Hackescher Markt), with ergonomically equipped workstations, detox room, playroom, roof terrace and fruit & drinks on us.
• #welovetohavefun: Celebrate with us at our annual summer or winter party, and regular after-work gatherings, and power up in our office with yoga, table soccer and table tennis.
• #morebenefits: A special discounted membership at Urban Sports Club? Decent discounts at FutureBens? Yearly travel ticket? - here you go! - and even more! 

If that sounds like you, we’d love to hear from you.